Maddie Pimentel has been in the Learning & Development field for the past 19 years. She joined SnapAV last year as the Training and Development Manager for North America. Maddie’s role is to enable the sales teams to quickly ramp, begin generating revenue and stay up to date on products, solutions and process updates as well as industry trends. With the purchase of Control4, a publicly-traded company, a few months ago, Maddie is now responsible for sales enablement for the global sales teams. Prior to this, she was with NCR Corporation, AT&T, Hearst Media Services and Carrera Commerce in various roles, including Global Sales Enablement, National Training Manager, Inside and Outside Sales Manager as well as Corporate Marketing Manager. Maddie is fluent in Spanish and earned a BA in Communications from Georgia State University. She has also worked as a reporter and interpreter with several media outlets in the Atlanta market. Maddie was born in Havana, Cuba and moved to Atlanta with her family when she was two months old. Her interests include writing, reading, traveling, and photography. If you want your sales team to deliver results, discover the secrets of sales coaching and learn about the hottest trends in the sales training industry, take 20 minutes to learn from this incredibly successful business leader.  WHAT YOU WILL LEARN IN THIS EPISODE: <ul> <li>The role of storytelling in human to human connection</li> <li>Top 3 critical skills for salespeople</li> <li>Is it difficult to train salespeople?</li> <li>The value of building companywide Storytelling Library</li> <li>Latest trends in the sales training industry</li> </ul> SHOW NOTES [00:22] Introduction [01:42] Welcome Maddie [02:00] Business stories that inspire Maddie [02:51] How her father got started [03:13] Winning business of the year award [05:52] Maddie’s portfolio [06:02] How she got into sales [06:53] Critical skills for salespeople [07:08] Relationship building [07:22] Listening [07:33] Customer’s needs assessment [09:34] Is it difficult to train salespeople? [10:49] Net promoter score [11:16] Maddie’s process of training salespeople [11:40] Current trends in sales training [11:56] Mobile and gamification [14:56] The on-boarding program at Snap AV  [17:05] Type of stories that excite customers [19:00] The meaning of Story library [20:20] Challenges facing today’s sales leaders [20:34] Keeping up with the technology [22:00] The Art of storytelling [22:53] Contact info  You can reach Maddie at  <a href="mailto:Maddie.pimentel@yahoo.com" target="_blank" rel="noopener">Maddie.pimentel@yahoo.com</a>  <a href="http://www.linkedin.com/in/maddiepimentel" target= "_blank" rel= "noopener">www.linkedin.com/in/maddiepimentel</a>

Maddie Pimentel has been in the Learning & Development field for the past 19 years. She joined SnapAV last year as the Training and Development Manager for North America. Maddie’s role is to enable the sales teams to quickly ramp, begin generating revenue and stay up to date on products, solutions and process updates as well as industry trends. With the purchase of Control4, a publicly-traded company, a few months ago, Maddie is now responsible for sales enablement for the global sales teams. Prior to this, she was with NCR Corporation, AT&T, Hearst Media Services and Carrera Commerce in various roles, including Global Sales Enablement, National Training Manager, Inside and Outside Sales Manager as well as Corporate Marketing Manager. Maddie is fluent in Spanish and earned a BA in Communications from Georgia State University. She has also worked as a reporter and interpreter with several media outlets in the Atlanta market. Maddie was born in Havana, Cuba and moved to Atlanta with her family when she was two months old. Her interests include writing, reading, traveling, and photography. If you want your sales team to deliver results, discover the secrets of sales coaching and learn about the hottest trends in the sales training industry, take 20 minutes to learn from this incredibly successful business leader.  WHAT YOU WILL LEARN IN THIS EPISODE: The role of storytelling in human to human connection Top 3 critical skills for salespeople Is it difficult to train salespeople? The value of building companywide Storytelling Library Latest trends in the sales training industry SHOW NOTES [00:22] Introduction [01:42] Welcome Maddie [02:00] Business stories that inspire Maddie [02:51] How her father got started [03:13] Winning business of the year award [05:52] Maddie’s portfolio [06:02] How she got into sales [06:53] Critical skills for salespeople [07:08] Relationship building [07:22] Listening [07:33] Customer’s needs assessment [09:34] Is it difficult to train salespeople? [10:49] Net promoter score [11:16] Maddie’s process of training salespeople [11:40] Current trends in sales training [11:56] Mobile and gamification [14:56] The on-boarding program at Snap AV  [17:05] Type of stories that excite customers [19:00] The meaning of Story library [20:20] Challenges facing today’s sales leaders [20:34] Keeping up with the technology [22:00] The Art of storytelling [22:53] Contact info  You can reach Maddie at  Maddie.pimentel@yahoo.com  www.linkedin.com/in/maddiepimentel

Storytelling for Sales Podcast|Sales Training | Sales Techniques

e015- Why Storytelling Is Becoming The #1 Sales Skill To Master | Ed Bilat with Maddie Pimentel , National Sales Training Manager, SnapAV

Bruce Linton is an entrepreneur who has been at the head of 16 different companies and presently occupies the position of Executive Chairman at Vireo Health International, Inc, Co-Chairman of Martello Technologies Group, Inc., and co-founder of online rental marketplace Ruckify. During this candid interview, Bruce talks about his successes and his sales failures, helping us appreciate the Growth Mindset, Storytelling and the true meaning of Entrepreneurship. He also talks about how and where he has managed to find extraordinary opportunities and what to look for.  If you want your sales and business to grow, take 20 minutes to learn from this incredibly successful business leader.    WHAT YOU WILL LEARN IN THIS EPISODE: <ul class="ul1"> <li class="li1">Why Relationship Selling is oversold  </li> <li>How Bruce picks his ventures  </li> <li>Why salespeople should never mention their competition</li> <li>The Value of the public policy changes</li> <li>How to pitch investors using Storytelling techniques</li> </ul>   SHOW NOTES [00:21] Intro [01:45] Welcome  [02:11] Business stories that inspire Bruce [03:10] Early years: Carlton University Student Association [03:18] Canopy Growth Corporation [03:34] How he became a serial entrepreneur [04:46] Get fired for your own ideas   [06:00] You are selling all the time [06:52] Common Mistakes salespeople make [07:00] Why Relationship selling is oversold [08:36] Do's and Dont's of sales pitching [09:10] Why you should never slam your competition [10:09] How Bruce picks industries to invest [11:14] The role of Public policy changes [12:45] Stories that excite Bruce's investors [13:09] Advice for using storytelling techniques [14:38] Challenges facing today’s sales leaders [15:50] The Art of Storytelling [17:28] Contact info

Bruce Linton is an entrepreneur who has been at the head of 16 different companies and presently occupies the position of Executive Chairman at Vireo Health International, Inc, Co-Chairman of Martello Technologies Group, Inc., and co-founder of online rental marketplace Ruckify. During this candid interview, Bruce talks about his successes and his sales failures, helping us appreciate the Growth Mindset, Storytelling and the true meaning of Entrepreneurship. He also talks about how and where he has managed to find extraordinary opportunities and what to look for.  If you want your sales and business to grow, take 20 minutes to learn from this incredibly successful business leader.    WHAT YOU WILL LEARN IN THIS EPISODE: Why Relationship Selling is oversold   How Bruce picks his ventures   Why salespeople should never mention their competition The Value of the public policy changes How to pitch investors using Storytelling techniques   SHOW NOTES [00:21] Intro [01:45] Welcome  [02:11] Business stories that inspire Bruce [03:10] Early years: Carlton University Student Association [03:18] Canopy Growth Corporation [03:34] How he became a serial entrepreneur [04:46] Get fired for your own ideas   [06:00] You are selling all the time [06:52] Common Mistakes salespeople make [07:00] Why Relationship selling is oversold [08:36] Do's and Dont's of sales pitching [09:10] Why you should never slam your competition [10:09] How Bruce picks industries to invest [11:14] The role of Public policy changes [12:45] Stories that excite Bruce's investors [13:09] Advice for using storytelling techniques [14:38] Challenges facing today’s sales leaders [15:50] The Art of Storytelling [17:28] Contact info  

e014- From nowhere to a $20 Billion Powerhouse| Ed Bilat with Bruce Linton, founder of Canopy Growth Corp., Canada's largest marijuana producer

Eli Fathi is CEO at MindBridge Ai, developer of the world’s first auditing tool based upon artificial intelligence and machine learning technologies – Ai Auditor – to uncover errors in financial data. Eli has been a technology entrepreneur for over 30 years, having founded or co-founded many successful technology companies. Eli was recognized as the 2018 AI Leader of the Year by the Digital Finance Institute and is a prolific speaker, including talks at the AICPA, Startup Canada Day on the Hill, and TEDx. Eli also gives back to the community by mentoring future business leaders and sitting on the boards of various non-profit organizations.   WHAT YOU WILL LEARN IN THIS EPISODE: <ul class="ul1"> <li class="li1">The rise and the meaning of AI revolution </li> <li>How Eli built his companies from scratch and what you should expect to sacrifice in order to succeed</li> <li>Top mistakes salespeople make all the time</li> <li>The role of Human to Human Connection</li> </ul>   SHOW NOTES   [00:31] Introduction [01:42] Welcome Eli [02:06] Business stories that inspire Eli [02:20] The story of Febreze [04:10] Customer success and assessment [05:00] Market research [07:17] Becoming a Serial entrepreneur [07:30] Building Fluid corporation [08:18] How Eli got into sales [09:30] Challenges he faced earlier on [11:05] Mistakes most salespeople make [12:38] Good relationship with customers? [13:25] Eli's favorite sales failure [15:35] The rise of Artificial intelligence [16:00] AI as a threat to salespeople [18:32] The role of Human to Human connection [19:42] Competition in AI development [22:04] Meaning of Leadership [23:10] Failure rate of new companies [24:20] His mantras [25:47] Challenges facing today’s sales leaders [27:25] Contact info

Eli Fathi is CEO at MindBridge Ai, developer of the world’s first auditing tool based upon artificial intelligence and machine learning technologies – Ai Auditor – to uncover errors in financial data. Eli has been a technology entrepreneur for over 30 years, having founded or co-founded many successful technology companies. Eli was recognized as the 2018 AI Leader of the Year by the Digital Finance Institute and is a prolific speaker, including talks at the AICPA, Startup Canada Day on the Hill, and TEDx. Eli also gives back to the community by mentoring future business leaders and sitting on the boards of various non-profit organizations.   WHAT YOU WILL LEARN IN THIS EPISODE: The rise and the meaning of AI revolution  How Eli built his companies from scratch and what you should expect to sacrifice in order to succeed Top mistakes salespeople make all the time The role of Human to Human Connection   SHOW NOTES   [00:31] Introduction [01:42] Welcome Eli [02:06] Business stories that inspire Eli [02:20] The story of Febreze [04:10] Customer success and assessment [05:00] Market research [07:17] Becoming a Serial entrepreneur [07:30] Building Fluid corporation [08:18] How Eli got into sales [09:30] Challenges he faced earlier on [11:05] Mistakes most salespeople make [12:38] Good relationship with customers? [13:25] Eli's favorite sales failure [15:35] The rise of Artificial intelligence [16:00] AI as a threat to salespeople [18:32] The role of Human to Human connection [19:42] Competition in AI development [22:04] Meaning of Leadership [23:10] Failure rate of new companies [24:20] His mantras [25:47] Challenges facing today’s sales leaders [27:25] Contact info  

e013- " Why AI Won't Replace (Top) Salespeople? "| Ed Bilat with Eli Fathi, CEO of MindBridge- 2018 AI Leader of Year

e012- "Transform your sales process from analog to digital"| Ed Bilat with Jamie Shanks, Best Selling Author - SPEAR Selling

e011- "Why You Should Give Before You Get "| Ed Bilat with David Sorger, President at Smooth Commerce

e010- "I never lose. I either win or I learn."| Ed Bilat with Harsh Sabikhi, Country Manager, GitHub

"Storytelling for Sales" is a podcast dedicated to igniting your sales performance and growing your business. Every week we will interview Sales and Leadership experts in their field who are doing incredible work. Each guest will share practical advice for making sales more human through the art and science of Storytelling. Upcoming episodes will feature guests discussing topics such as Sales, Storytelling Techniques, Negotiation, Sales Training, Sales Leadership, Go to Market Strategies, Objection Handling Tips and more. Sponsored by storytellingsales.com and Hosted by Top Ranked Storytelling Sales Master Ed Bilat.

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Storytelling for Sales Podcast|Sales Training | Sales Techni...

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